在伊朗禁止不健康产品广告的利益相关方分析
Marziyeh Najafi1, Ali Mohammad Mosadeghrad1, Mohammad Arab2
1Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran.
BMC health services research
|December 19, 2024
概括
识别关键利益相关者对于监管不健康产品广告和制消费至关重要. 有效的政策需要吸引强大的参与者,并应对利益冲突和执法疲软等挑战.
科学领域:
- 公共卫生政策 公共卫生政策
- 卫生沟通 卫生沟通
- 非传染性疾病预防与预防
背景情况:
- 不健康产品 (食品,烟草等) 的广告. 引发了公众健康方面的担忧.
- 它有助于增加消费和非传染性疾病.
- 利益相关者分析对于有效的政策制定至关重要.
研究的目的:
- 检查在伊朗监管不健康产品广告的利益相关者.
- 为塑造广告法规提供证据.
- 为了减少不健康产品的社会消费.
主要方法:
- 在2022年进行的定性研究.
- 参与了18名不健康产品广告专家.
- 使用有目的和雪球采样;使用Schmeer的指南分析角色,权力,职位和兴趣.
主要成果:
- 确定了17个利益相关者 (14个活跃,3个不活跃).
- 主要参与者:卫生部,文化部,工业部,政治机构,广播公司,社交媒体.
- 卫生部主张禁止;广播公司/社交媒体反对.
结论:
- 高权力,中等利益相关者是政策成功的关键.
- 挑战:利益冲突,处罚不严,资源有限,指导方针不佳,监管不足.
- 有效的利益相关者参与可以改善卫生政策干预.
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