[与护士在社交媒体上的存在相关的声誉风险:在Vall d'Hebron案件之后提出的行动]
Hildegart González-Luis1, Ana Azurmendi2, Blanca Basanta-Vázquez3
1University of Navarra. School of Nursing. Department of Community, Maternity and Pediatric Nursing. Pamplona. Spain. hgonzal@unav.es.
Anales del sistema sanitario de Navarra
|December 19, 2024
概括
一位护士在TikTok上流行的视频批评了加泰罗尼亚语语言要求,损害了她和她的医院的声誉. 护士职业在很大程度上没有受到影响,这凸显了医疗保健中社交媒体培训的必要性.
科学领域:
- 医疗保健的沟通 医疗保健的沟通
- 数字公共关系数字公共关系
- 护理中的职业道德.
背景情况:
- 一个西班牙护士的TikTok视频批评加泰罗尼亚语对公共卫生工作的语言要求,病毒.
- 这起事件引发了公众,政治家和护士组织的广泛反应.
研究的目的:
- 评估对护士,她的医院和护士职业的声誉损害.
- 提出应对类似通信危机的策略.
主要方法:
- 顺序探索混合方法设计.
- 分析视频内容,媒体影响和危机管理策略.
主要成果:
- 这位护士的言论自由导致了由于可识别的医院关联而造成声誉损害.
- 医院面临着声誉损害,而护士职业的形象仍然稳定.
- 事件被认为是孤立的,减轻了更广泛的专业影响.
结论:
- 无论是个别的护士还是医院都经历了显著的声誉影响.
- 为分析此类事件提出了一种方法框架,以作为未来的参考.
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