奶农对加工商在竞争性市场上支付的价格的满意度
A R P Simões1, F I Bánkuti2, J A R Borges3
1Zootecnia, Universidade Estadual do Mato Grosso do Sul, Mato Grosso do Sul, Brazil 79804-970.
Journal of dairy science
|December 19, 2024
概括
奶牛养殖者 奶牛养殖者
科学领域:
- 农业经济学 农业经济学
- 供应链管理 供应链管理
- 牛奶养殖 牛奶养殖 牛奶养殖
背景情况:
- 价格是农业市场中一个关键的谈判因素.
- 奶农对加工商的满意度不仅仅涉及单位价格.
- 了解多维价格满意度对于供应链战略至关重要.
研究的目的:
- 通过多个维度来评估奶农对价格的满意度.
- 确定价格满意度维度和对乳制品加工商的整体满意度之间的关系.
- 在竞争性市场背景下分析这些关系.
主要方法:
- 采用了一个概念性价格满意度模型.
- 探索性因素分析确定了关键的满意度结构.
- 回归模型分析了构造和满意度之间的关系.
主要成果:
- 价格透明度,价格:质量比,价格可信度,价格信心和价格公平性显著解释了奶牛农的价格满意度.
- 满足程度与农民的技术水平或生产规模无关.
- 农民满意度的很大一部分超出了与价格相关的因素.
结论:
- 多维价格属性对于奶农的满意度至关重要.
- 商业战略应涉及透明度,质量,可信度,信任和公平.
- 农民满意度受到价格以外的因素的影响,这凸显了需要采用整体方法的需要.
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