为支持雪茄健康警告标签的传播活动开发信息:定性研究
Chineme Enyioha1,2, Sonia A Clark3, Kristen L Jarman4
1Department of Family Medicine, University of North Carolina at Chapel Hill, 590 Manning Drive, Chapel Hill, NC, 27599, USA. chineme_enyioha@med.unc.edu.
针对小雪茄和雪茄 (LCC) 的有效健康警告标签 (HWL) 活动需要具有可信度,可联系性和信息性的信息. 这些元素增强了年轻成年LCC用户的消息接收和活动影响.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 控制烟草的控制方式
背景情况:
- 健康警告标签 (HWLs) 是经过验证的烟草使用减少策略.
- 关于支持小雪茄和雪茄 (LCC) 图形HWL的竞选信息的研究缺乏.
研究的目的:
- 探索LCC上的图形HWL的有效消息策略.
- 为年轻成年LCC用户确定有说服力的沟通特征.
主要方法:
- 开发了四种消息类型 (解释性,证词,好奇,建议) 用于图形LCC HWL.
- 在线聚焦小组与使用LCC的年轻成年人 (18-25岁) 进行.
- 评估参与者对信息可信度,相关性和说服力的看法.
主要成果:
- 消息的可信度和信使的可信度对有效性产生了影响.
- 个人相关的信息引发了情感参与和健康思考.
- 简洁,真实的信息传达新的信息被认为是可信的.
- 类似营销的语言被认为是不真诚的.
结论:
- 对于LCC HWL活动的信息应该是可信的,可联系的和信息丰富的.
- 积极的接待和提高竞选效率与这些信息特征有关.
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