在巴基斯坦使用共同创建的社交媒体干预促进全面的性教育:开发和试点测试研究
Furqan Ahmed1,2, Ghufran Ahmad3, Katharina Eisinger1
1Department of Prevention and Evaluation, Leibniz Institute of Prevention Research and Epidemiology-BIPS, Bremen, Germany.
JMIR formative research
|December 20, 2024
概括
数字社交媒体有效地促进了巴基斯坦的全面性教育 (CSE),通过影响者主导的宣传活动克服了社区的抵抗. 这种方法吸引了公众,并解决了关于CSE的误解.
科学领域:
- 公共卫生 公共卫生
- 社会科学 社会科学 社会科学
- 数字通信数字通信
背景情况:
- 综合性教育 (CSE) 是一种基于人权的性教育方法.
- 巴基斯坦的社区准备性评估表明,由于误解,人们对基于学校的CSE存在阻力.
- 缺乏理解促使人们不愿意实施CSE计划.
研究的目的:
- 开发和评估一个数字社交媒体干预措施,解决社区对CSE的抵抗.
- 通过宣传活动介绍CSE内容,其好处,并对抗误解.
- 为有效推广CSE利用社区准备水平.
主要方法:
- 与利益关方的焦点小组讨论为干预开发提供了信息.
- 与社交媒体影响者共同创建音频视频内容.
- 在Facebook,YouTube和Instagram上评估观众的覆盖范围,参与度和保留率.
主要成果:
- 社交媒体平台实现了显著的覆盖范围 (超过430,000和735,000次浏览).
- 高度的公众参与 (11,578次互动) 表明了对CSE内容的响应.
- YouTube提供了最高的观众保留率,主要来自旁遮普邦的男性观众.
结论:
- 数字社交媒体平台对于促进CSE和提高巴基斯坦意识是非常有效的.
- 社交媒体上的影响力营销可以克服社会对性教育的反对.
- 有针对性的内容可以增加公众对CSE的支持和理解.
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