风险偏好对消费者对自动驾驶汽车依赖参考的选择的影响
Ya Liang1,2, Lixian Qian2, Yang Lu2
1School of Economics and Management, Tongji University, Shanghai, China.
Risk analysis : an official publication of the Society for Risk Analysis
|December 22, 2024
概括
消费者的风险承受能力显著影响了自动驾驶汽车 (AV) 的接受度. 承受风险的人更喜欢私人自动驾驶汽车 (PAV) 或共享自动驾驶汽车 (SAV) 而不是传统汽车,对潜在的损失更敏感.
科学领域:
- 行为经济学是一种行为经济学.
- 运输科学 运输科学
- 人工智能的人工智能
背景情况:
- 自动驾驶汽车 (AV) 正在改变流动性,带来技术故障和道德挑战等新风险.
- 了解消费者风险偏好对于AV采用至关重要,但仍未得到充分探索.
研究的目的:
- 调查个人风险偏好如何影响私人自动驾驶汽车 (PAV),共享自动驾驶汽车 (SAV) 和私人常规车辆 (PCV) 之间的选择.
- 根据风险偏好量化消费者愿意为关键的AV属性付费的意愿.
主要方法:
- 利用彩票实验推导出四个参数,捕捉个人风险偏好.
- 使用错误组件逻辑模型的声明偏好实验来分析依赖引用的偏好.
- 使用的私人常规车辆 (PCV) 作为评估PAV和SAV的参考点.
主要成果:
- 耐风险的消费者更倾向于选择PAV或SAV.
- 消费者对潜在的损失 (例如,价格上) 比对收益 (例如,时间缩短) 更敏感.
- 量化支付PAV属性的意愿,如节省成本,减少时间,消除责任和数据安全,以及SAV属性,如访问时间和可用性.
结论:
- 消费者风险偏好是接受自动驾驶汽车的一个关键决定因素.
- 研究结果为开发人工智能驱动的移动解决方案的利益相关者提供了宝贵的见解.
- 了解风险回报权衡对于有效设计和营销自动驾驶汽车至关重要.
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