一次性电子烟的特点及其与定价和消费者偏好的关联:来自美国在线商店的网络数据的证据
Shaoying Ma1, Sooa Ahn1, Aadeeba Kaareen1
1Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.
Addiction (Abingdon, England)
|December 23, 2024
概括
在线一次性电子烟在年轻人中很受欢迎. 更高的尼古丁和水果/甜味风味驱动消费者偏好,而更大的数量提供价格折扣. 低容量的电池也更受欢迎.
科学领域:
- 控制烟草的控制方式
- 消费者行为 消费者行为
- 公共卫生 公共卫生
背景情况:
- 一次性电子烟是美国青少年最受欢迎的选择.
- 关于在线一次性电子烟的产品特性,定价和消费者偏好存在有限的数据.
研究的目的:
- 为了确定网上销售的一次性电子烟的关键特征.
- 估计这些特征与定价和消费者偏好之间的关联.
主要方法:
- 分析了来自美国五家在线vape商店的2320种独特的一次性电子烟产品.
- 标准化定价按体积 (毫升) 和气口.
- 通过评论数和星级评分来衡量消费者偏好.
主要成果:
- 更高的尼古丁度和水果/甜味味道与更多的评论和更高的评分相关.
- 由于体积折扣,更大量的一次性产品显示每毫升价格较低.
- 具有更高电池容量的产品获得的评论较少,评级较低.
结论:
- 在线一次性电子烟定价的特点是体积折扣.
- 消费者更喜欢高尼古丁,水果/甜味,以及容量较低的电池.
- 调查结果表明,需要针对在线销售一次性电子烟的有针对性的法规.
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