改变公众对酒精,酒精危害和酒精政策的看法:一项多方法研究,开发新的框架方法
Niamh Fitzgerald1, Kathryn Angus1, Rebecca Howell1
1Institute for Social Marketing and Health, University of Stirling, Stirling, UK.
Addiction (Abingdon, England)
|December 23, 2024
概括
公众对酒精危害的理解与英国专家的观点不同. 需要新的框架方法来改善对基于证据的酒精政策的支持,通过突出各种伤害和原因.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 政策倡导 政策倡导
背景情况:
- 公众对酒精危害和政策的看法受到各种话语的影响,影响行为和政策支持.
- 有效的框架对于改善公众对英国基于证据的酒精政策的理解和支持至关重要.
研究的目的:
- 总结有关酒精政策有效制定方法的证据.
- 为了比较公众对酒精有害的理解与专家的观点.
- 开发新的框架策略,以提高公众的理解和政策支持.
主要方法:
- 进行了关于框架,行为改变和英国酒精政策的文献综述.
- 将焦点小组的公众观点与公共卫生专家关于酒精危害和政策的观点进行了比较.
- 利用代研讨会和利益相关者商,开发了12种新的框架方法.
主要成果:
- 没有先前的研究直接测试了酒精政策倡导的框架.
- 公共认知将酒精与快乐联系在一起,而伤害被视为个人缺陷;专家强调各种伤害和环境原因.
- 确定了新的框架的六个关键任务;使用价值观,隐喻和解释开发了12种方法.
结论:
- 在英国,公众和专家对与酒精有关的危害,原因和解决方案的理解存在重大分歧.
- 这些发现的差异为开发有针对性的框架方法提供了基础.
- 新的框架策略可以加深公众的理解,并促进对有效酒精政策的支持.
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