使用联合分析方法对传统中医应用程序界面设计的消费者偏好研究
1College of Furnishings and Industrial Design, Nanjing Forestry University, No.159 Longpan Road, Nanjing, 210037, Jiangsu, China. liruohui@njfu.edu.cn.
Scientific reports
|December 27, 2024
概括
用户对传统中医 (TCM) 应用程序的偏好因类别而异. 界面设计元素,如主题颜色和文本风格,在TCM移动应用程序中显著影响用户体验.
科学领域:
- 人与计算机的交互
- 数字健康数字健康
- 保护文化遗产 保护文化遗产
背景情况:
- 移动应用程序 (APP) 对于文化传播至关重要,但不良的界面设计会影响用户体验.
- 传统中医 (TCM) 应用程序需要优化的界面来有效地吸引用户.
研究的目的:
- 调查传统中医 (TCM) 应用程序中界面设计元素的用户偏好.
- 确定影响不同TCM应用类别用户体验的关键设计因素.
主要方法:
- 采用联合分析方法 (CAM) 和多变量方差分析 (MANOVA).
- 分析了18个直角接口设计组合的用户偏好,使用了464名参与者的数据.
主要成果:
- 用户为医疗咨询应用程序优先考虑主题颜色,文本风格和图标风格.
- 卫生教育应用程序可以查看文本风格,主题颜色和功能架构的偏好.
- 专业学习的TCM应用程序更喜欢主题颜色,文本风格和图标风格.
结论:
- 用户对TCM应用程序界面的偏好在医疗咨询,健康教育和专业学习类别之间有很大的差异.
- 根据已识别的用户偏好而定制的设计策略可以提高TCM应用程序的可用性.
- 优化TCM应用程序接口促进了传统中医文化的数字化整合和可持续传输.
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