一项横截面研究评估了顾客对沙特阿拉伯电子药房服务的看法,满意度和态度
Ahmed Khaled Bahamdan1, Mona Almanasef2
1Pharmacy Training Unit, College of Pharmacy, King Khalid University, Abha, Saudi Arabia. bahamdan@kku.edu.sa.
BMC health services research
|December 28, 2024
概括
在沙特阿拉伯,客户对电子药房 (电子药房) 的满意度中等,对传统药房的偏好很强. 提高个性化的护理和对电子药房好处的认识可以提高客户满意度和采用.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 制药科学 制药科学
- 数字健康数字健康
背景情况:
- 电子药房 (e-pharmacy) 服务正在迅速扩大,提供更好的可访问性和便利性.
- 了解客户的看法和满意度对于优化沙特阿拉伯电子药房服务至关重要.
- 这项研究调查了客户对电子药房服务的体验,满意度和偏好,包括在线社区药房.
研究的目的:
- 检查顾客对沙特阿拉伯电子药房服务的看法,偏好,满意度和经验.
- 确定影响客户对电子药房服务满意度的因素.
- 为改善电子药房采用和客户满意度提供建议.
主要方法:
- 在沙特阿拉伯进行了一项定量,横截面的研究.
- 数据是通过通过社交媒体 (2022年12月 - 2023年1月) 分发的自主管理的在线问卷收集的.
- 该调查问卷是根据经过验证的工具改编的,并使用IBM SPSS统计数据进行了分析.
主要成果:
- 351名受访者参与了调查; 72.93%的人知道电子药房,年轻,受过教育的人更有意识.
- 尽管对价格和交付有适度的满意度,75.8%的人更喜欢实体药房,38.17%的人从未使用过电子药房.
- 服务质量,产品可用性,感知价值和价格是影响满意度的关键因素;个性化护理意识有限.
结论:
- 对传统药房的明显偏好仍然存在,这表明电子药房服务发展的空间.
- 提高个性化护理服务和提高对电子药房好处的认识对于提高客户满意度至关重要.
- 战略改进可以推动沙特阿拉伯对电子药房服务的更多采用和满意度.
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