美国目前使用香烟和/或电子尼古丁输送系统的成年人对IQOS的看法和意图
Scott R Weaver1, Claire Adams Spears2, Katherine C Henderson2
1School of Public Health, Georgia State University, Atlanta, Georgia, USA srweaver@gsu.edu.
Tobacco control
|December 31, 2024
概括
美国成年人对加热烟草产品IQOS的认识很低. 对尝试IQOS的兴趣在不同烟草使用者群体之间有很大的差异,这影响了其作为香烟替代品的潜力.
科学领域:
- 烟草控制研究研究 烟草控制研究
- 消费者行为研究 消费者行为研究
- 公共卫生政策 公共卫生政策
背景情况:
- IQOS (加热烟草产品) 从2019-2021年在美国可用,预计将于2024年回归.
- 了解潜在的市场透对于公共卫生战略至关重要.
- 这项研究调查了美国成年人对IQOS的认识,感知和意图.
研究的目的:
- 评估美国成年人对IQOS的认识和看法.
- 评估不同烟草使用者群体中试用IQOS的意图.
- 为了检查对IQOS的降低风险暴露陈述的反应.
主要方法:
- 来自三个城市的61名美国成年人的定性研究.
- 参与者代表了四个不同的烟草使用子组.
- 方法包括接触营销材料和深入探测.
主要成果:
- 据报道,人们对IQOS功能和健康影响的认识和知识很低.
- 感知和兴趣因子组而异:从未使用ENDS的消极反应,双重用户的不感兴趣,当前香烟/ENDS用户的好奇心,以及前香烟用户对成本担忧的兴趣.
- 对减少暴露陈述的反应是混合的,有些人认为这是可信的减少危害,而另一些人则怀疑.
结论:
- 在不同吸烟群体中观察到不同兴趣和倾向来尝试IQOS.
- IQOS作为香烟的完全替代品的潜力是不确定的,并且取决于子组.
- 需要进一步的研究,以了解IQOS营销和减少暴露声称的长期影响.
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