医学参考工具和制药推广:纠的历史
Andrew S Lea1, Jai Krishan Khurana2
1Department of Medicine, Brigham and Women's Hospital, Boston, Massachusetts (A.S.L.).
Annals of internal medicine
|January 2, 2025
概括
制药公司在历史上影响了医疗参考工具,如营销教科书. 这一历史分析揭示了默克和普渡弗雷德里克如何塑造这些必不可少的资源,以服务于他们的商业利益.
科学领域:
- 医学信息科学 医学信息科学
- 医学史 医学史 的历史
- 制药行业研究 制药行业研究
背景情况:
- 医学参考工具通常被认为是客观和基于证据的.
- 从历史上看,教科书和手册与行业利益有着复杂的关系.
- 药品推广利用参考工具作为一个关键策略.
研究的目的:
- 展示医疗参考工具如何成为药品推广的平台.
- 分析默克公司和普渡弗雷德里克公司对医学参考文献的历史影响.
- 检查参考工具的不断变化的性质及其漏洞.
主要方法:
- 对制药公司对医疗参考工具的影响的历史分析.
- 案例研究侧重于默克手册和疼痛管理.
- 检查了默克和普渡弗雷德里克在20世纪使用的促销策略.
主要成果:
- 默克使用其手册来推广产品并管理其品牌形象.
- 普渡弗雷德里克大学通过资助和建立关系间接地影响了疼痛药物参考工具.
- 两家公司都在战略上利用参考文献来促进市场利益.
结论:
- 参考工具并不总是客观的,并且可能是商业影响力的网站.
- 了解行业影响的历史模式至关重要,因为参考工具随着新技术的发展而发展.
- 意识到这些漏洞对于保持医学知识传播的完整性至关重要.
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