美国州公共卫生机构在2012年至2022年使用推特:观察性研究
Samuel R Mendez1, Sebastian Munoz-Najar2, Karen M Emmons1
1Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, Boston, MA, United States.
Journal of medical Internet research
|January 3, 2025
概括
州卫生机构在COVID-19期间增加了Twitter (X) 的使用,优先考虑消息量而不是可搜索性. 这一转变影响了平台上的公共卫生沟通策略.
科学领域:
- 公共卫生传播 公共卫生传播
- 社交媒体分析 社交媒体分析
- 医疗信息学 医疗信息学
背景情况:
- 美国卫生机构利用Twitter (X) 进行公共卫生沟通.
- 关于州卫生机构推特 (X) 使用趋势的数据有限.
- 在COVID-19后不断发展的社交媒体中,了解平台使用是至关重要的.
研究的目的:
- 分析美国各州卫生机构在2012-2022年间的Twitter (X) 参与情况.
- 将网络公共框架应用于健康传播研究.
- 提供超越单道分析的平台利用洞察力.
主要方法:
- 利用Twitter (X) API数据来评估通信质量:可扩展性,持久性,可复制性和可搜索性.
- 测量了推特数量和参与度,以实现可扩展性.
- 分析了回帖和提及的持续性和可复制性.
- 检查了标签的可搜索性使用情况.
主要成果:
- 在COVID-19大流行期间 (2020年) 观察到推特量显著增加,流行后的水平高于流行前的峰值.
- 报告指出,在疫情期间,越来越多地使用州特定的标签,转向更分散的搜索能力.
- 在可复制性或持久性方面没有发现明显的流行时代转变;账户提及在2018年后转向国家机构.
结论:
- 在疫情期间,州卫生机构在Twitter (X) 上采用了更加分散的沟通方法.
- 通信优先考虑消息量和正式复制,而不是增强的可搜索性.
- 与其他帐户的互动变得更加突出,留下了通信网络的痕迹.
关键词:
在COVID-19大流行中,他们的推特是Twitter.沟通工具是一种沟通工具.数据收集数据收集数据收集数据科学数据科学政府机构政府机构.卫生沟通健康沟通信息技术 信息技术 信息技术 信息技术互动 互动 互动 互动一个消息,一个信息,一个信息.公共卫生公共卫生.社交媒体 社交媒体国家政府州政府政府.这是一个理论框架.推文 推文 推文 推文更多相关视频
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