从年轻加拿大消费者的角度来定义食物福祉:一项探索性研究
1Department of Management Sciences, Université du Québec à Rimouski (UQAR), 300 Allée des Ursulines, Rimouski, QC G5L 3A1 Canada.
概括
食品福利 (FWB) 对消费者来说至关重要. 这项研究揭示了当前FWB定义和消费者认知之间的断裂,为了解其相互联系的领域提供了一个新的框架,以提高消费者福祉.
科学领域:
- 消费者行为 消费者行为
- 食品研究 食品研究
- 社会学 社会学 社会学
背景情况:
- 食品福利 (FWB) 对于消费者的整体福利至关重要.
- 现有的FWB研究是分散的,缺乏明确的定义和对其领域的综合理解.
研究的目的:
- 通过年轻加拿大消费者的视角探索和重新定义食品福祉 (FWB).
- 开发一个全面的框架,说明FWB领域之间的相互联系.
主要方法:
- 使用焦点小组和与年轻加拿大消费者的个人访谈进行定性探索性研究.
- 有针对性的内容分析,以确定FWB的主题和消费者对FWB的看法.
主要成果:
- 在FWB领域内确定了新的主题:食品社会化 (家庭,同龄人,传统),食品素养 (知识,目标) 和食品营销 (4P影响).
- 揭示了现有的FWB定义与实际消费者认知之间存在重大脱节.
- 开发了一个框架,展示了食品社会化,识字,营销和政策之间的相互联系,以塑造FWB.
结论:
- 该研究提供了对FWB概念化及其组成领域的更深入,更完整的理解.
- 提供了在当今消费环境中改善FWB的实用见解.
- 强调需要修订FWB定义和测量工具,与消费者现实保持一致.
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