用户真实评论 基于区块链在电子商务交易中的激励机制 - 一个三方进化游戏分析
Chengyi Le1,2, Ran Zheng2, Ting Lu3,4
1School of Business, Ningbo University, Ningbo 315211, China.
Entropy (Basel, Switzerland)
|January 8, 2025
概括
这项研究提出了一个区块链解决方案,以打击虚假的电子商务评论. 通过智能合约和代币激励真实的反,可以增强信任和系统稳定性,创造一个更可靠的在线市场.
科学领域:
- 计算机科学 计算机科学
- 经济学 经济学 经济学
- 信息系统信息系统信息系统
背景情况:
- 虚假评论困扰着电子商务平台,侵蚀了信任.
- 现有的机制难以激励真实的用户反.
- 欺诈性审查会对购买者决策和市场稳定产生负面影响.
研究的目的:
- 分析并提出基于区块链的解决方案,以激励真实的用户反.
- 减少电子商务平台上欺诈性评价的普遍性.
- 加强在线评论生态系统中的透明度和秩序.
主要方法:
- 构建一个三方进化游戏模型 (卖家,买家,平台).
- 分析不同激励因素下的战略演变.
- 使用复制动态方程分析和Matlab软件进行模拟.
主要成果:
- 智能合约和代币有效地激励真实评论,并阻止投机性卖家.
- 区块链结构降低了信息,增加了系统稳定性.
- 在"信用链上"制度下,增加对不诚实的处罚,减少欺诈,促进信任.
结论:
- 基于区块链的机制可以显著提高电子商务审查的秩序和透明度.
- 拟议的解决方案减轻了虚假评论,并促进了更可靠的在线市场.
- 结果为平台提供战略见解,以鼓励真正的反和减少信息.
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