超越神话:巴西消费者对功能性食品的看法
Luis Gustavo Saboia Ponte1, Suliene França Ribeiro1, Adriane Elisabete Costa Antunes2
1Laboratório Multidisciplinar em Alimentos e Saúde, Faculdade de Ciências Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil.
Foods (Basel, Switzerland)
|January 8, 2025
概括
巴西消费者对功能性食品的信念表明,感知到的必要性和奖励与神话有关,而安全问题则减少了神话的接受. 了解这些因素是促进基于证据的营养的关键.
科学领域:
- 营养科学 营养科学
- 消费者心理学 消费者心理学
- 社会文化研究 社会文化研究
背景情况:
- 越来越多的消费者对功能性食品和健康饮食的兴趣.
- 错误信息和与食品有关的神话的普遍性.
- 需要了解巴西消费者对功能性食品事实和神话的看法.
研究的目的:
- 分析巴西消费者对功能性食品事实和神话的看法和信仰.
- 调查态度,参考群体和社会文化因素的影响.
- 开发和测试功能性食物感知理论模型.
主要方法:
- 在巴西东南和东北地区的600名参与者接受了在线问卷调查.
- 数据采集使用五分利克特等级.
- 用于分析数据的结构方程建模和集群分析.
主要成果:
- 感知到的必要性和奖励与功能性食物神话有积极的相关性.
- 感知到的安全性与功能性食品神话有负相关.
- 参考群体和信念与功能性食品事实正相关.
- 确定了两个消费者档案:安全意识的个人和积极的批评者.
结论:
- 文化定制的沟通策略对于对抗神话和促进巴西功能性食品至关重要.
- 需要加强对健康主张的监管监督,以建立消费者信任.
- 研究结果支持培养知情选择和有意识的消费习惯.
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