使用社交媒体进行健康宣传活动:关联规则挖掘和共发生Twitter标签的网络分析标签
Atousa Ghahramani1, Maria Prokofieva2, Maximilian Pangratius de Courten3
1Institute for Sustainable Industries & Liveable Cities, Business School, Victoria University, 370 Little Lonsdale St, Melbourne VIC 3000, Australia. atousa.ghahramani@live.vu.edu.au.
对美国心脏月活动的hashtag分析揭示了#我们的心脏作为参与的关键驱动力. 战略性标签的使用可以增强健康沟通和社区建设,为未来的运动.
科学领域:
- 社交媒体分析.
- 公共卫生沟通公共卫生沟通
- 网络分析 网络分析
背景情况:
- 社交媒体标签提高了健康信息的可见性和可访问性.
- 特定于活动的标签对于传播健康信息和更新至关重要.
- 了解标签连接对于有效的健康促进至关重要.
研究的目的:
- 在美国心脏月活动期间,在Twitter上识别有影响力的标签.
- 发现标签连接及其关系的模式.
- 分析标签在传播心脏健康信息中的作用.
主要方法:
- 收集了73,288条与#美国心脏月 (2019-2023) 相关的推文.
- 采用共发生网络分析来绘制标签关系的地图.
- 使用关联规则挖掘来评估标签共发生的强度和质量.
主要成果:
- #美国心脏月,#我们的心脏和#心脏月是核心标签.
- #我们的心脏在网络中显示出显著的关联.
- 引用的推特显示了新的标签,如#GoRedForWomen,#HeartDisease,与用户参与相关.
结论:
- 同时发生的网络分析和关联规则挖矿有效地识别有影响力的健康标签.
- 建议综合的标签策略,以改善心脏健康运动中的社区建设.
- 为优化公共卫生信息和受众参与提供数据驱动的指导.
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