农药风险感知作为态度调解器:与农场经理和消费者进行探索性研究
Ana Paula Gasques Meira1, Laís Mariano Zanin2, Bruno Fuschini Favaro2
1Universidade Estadual de Campinas, Faculdade de Ciências Aplicadas, Laboratório Multidisciplinar em Alimentos e Saúde, Brazil.
Food research international (Ottawa, Ont.)
|January 8, 2025
概括
风险感知显著影响农民和消费者关于农药使用的决定. 了解这种看法是促进更安全的做法和明智的购买选择以获得更好的环境和健康结果的关键.
科学领域:
- 环境科学 环境科学
- 农业科学 农业科学
- 消费者行为 消费者行为
背景情况:
- 杀虫剂的使用对人类健康和环境构成重大风险.
- 公众对农药的看法受到风险感知的影响.
- 了解这些感知对于有效的风险管理和沟通至关重要.
研究的目的:
- 调查风险感知在农场经理的环保态度中的调解作用.
- 检查风险感知和知识作为消费者信任和购买意图之间的调解者.
- 分析风险感知对农民和消费者决策的影响.
主要方法:
- 利用农场经理的规范激活模型和消费者的信任模型.
- 采用调解模型来分析个人规范,风险感知,态度,信任,知识和购买意图之间的关系.
- 通过面对面的调查问卷收集了来自巴西37名农场经理和202名消费者的数据.
主要成果:
- 风险感知部分调解了农场经理的环保态度.
- 消费者的购买意图受到风险感知,知识和对食品系统的信任的影响.
- 风险感知成为两组研究的关键因素.
结论:
- 有针对性的干预措施,包括公众教育和监管改进,是解决农药风险的必要条件.
- 透明的沟通策略可以增强信任并影响消费者行为.
- 调查结果强调了风险感知在塑造农业和消费者决策中的重要性.
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