两十年来奥地利印刷和在线报纸对母乳养的报道内容分析
Birgit Zuckerhut1, Brigitte Naderer1, Jakob-Moritz Eberl2
1Department of Social and Preventive Medicine, Center for Public Health, Medical University of Vienna, Vienna, Austria.
Maternal & child nutrition
|January 9, 2025
概括
奥地利媒体对母乳养的报道,虽然大多是中立的,但与商业配方奶相比,对母乳养有积极的价值. 更多的信息媒体报道可以帮助正常化母乳养.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 社会学 社会学 社会学
背景情况:
- 母乳养是婴儿最佳营养,但奥地利的比例低于世卫组织的指导方针.
- 纯母乳养率在全球和地区各不相同,受社会因素和媒体的影响.
- 了解媒体对母乳养和商业配方奶粉的描述对于公共卫生倡议至关重要.
研究的目的:
- 分析2002-2022年奥地利印刷和在线媒体中母乳养和CMF报道的价值和趋势.
- 确定不同的报纸类型 (杂志报,中型报,广告报) 如何报道母乳养.
- 评估媒体报道对社会对母乳养的看法可能产生的影响.
主要方法:
- 对来自奥地利报纸 (印刷和在线) 的2500多篇独特文章进行内容分析.
- 编码文章主要主题,对母乳养的价值,和对CMF的价值.
- 跨不同媒体类型和20年时间的比较分析.
主要成果:
- 20年来,媒体对母乳养的报道略有下降,特别是自COVID-19大流行以来.
- 关于母乳养的报道主要是中立的,重点关注健康益处,疾病关联和事件.
- 对母乳养的价值比对CMF的价值更为积极,中等市场的报纸显示了更多的报道.
结论:
- 信息和公正的媒体报道对于使母乳养正常化至关重要.
- 卫生倡导者和记者之间的合作可以增强积极的母乳养叙述.
- 媒体在塑造公众对婴儿营养的看法和行为方面发挥着重要作用.
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