建筑遗产和游客的积极情绪对行为意图的影响使用眼睛跟踪研究研究
Xinyu Li1, Pohsun Wang2, Long Li3
1Faculty of Innovation and Design, City University of Macau, Macau, China.
Scientific reports
|January 9, 2025
概括
世界遗产旅游有助于建筑遗产的保护. 像墙壁风格和窗户比例这样的视觉元素,以及积极的情绪,大大提高了澳门历史中心的旅游行为意图.
科学领域:
- 遗产研究 遗产研究
- 旅游管理 旅游管理
- 建筑保护 建筑保护
背景情况:
- 快速的城市发展威胁着建筑遗产.
- 世界遗产旅游为遗产保护和发展提供了一种可持续的方法.
- 澳门历史中心面临着发展压力带来的挑战.
研究的目的:
- 调查游客对建筑遗产视觉元素的看法与他们的行为意图之间的关系.
- 探索游客积极情绪对他们对遗产遗址的行为意图的影响.
- 为澳门的建筑遗产的可持续发展和保护提供见解.
主要方法:
- 用一种眼睛追踪实验来捕捉视觉注意力.
- 用语义差异方法 (SD方法) 来衡量游客的感知和情绪.
- 进行了统计分析,以确定各种因素的意义.
主要成果:
- 墙壁的建筑风格,窗户的比例平衡,门的装饰和建筑的比例都对行为意图产生了积极的影响.
- 积极,强烈和热情的情绪与增加的行为意图有显著的相关性.
- 特定的视觉元素和积极的情绪是旅游参与的关键驱动力.
结论:
- 视觉元素和积极的情绪对于增强游客在遗产遗址中的行为意图至关重要.
- 调查结果支持将遗产保护和旅游业整合为可持续发展.
- 该研究为澳门的遗产管理策略提供了科学基础.
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