沿海和海洋目的地需求的娱乐体验的细分:厄瓜多尔加拉帕戈斯群岛的一项研究
Mauricio Carvache-Franco1, Lidija Bagarić2, Orly Carvache-Franco3
1Universidad Bolivariana del Ecuador, Durán, Ecuador.
PloS one
|January 10, 2025
概括
这项在加拉帕戈斯群岛的研究确定了四个关键的娱乐体验维度和海洋保护区的三个访客细分. 多次体验的休者表现出最高的满意度和忠诚度.
科学领域:
- 海洋生物学 海洋生物学
- 旅游研究 旅游研究
- 生态旅游研究生态旅游研究
背景情况:
- 沿海和海洋旅游业提供各种娱乐活动.
- 岛屿海洋保护区 (MPA) 对生物多样性和旅游业至关重要.
- 了解游客的体验对于可持续的MPA管理至关重要.
研究的目的:
- 确定岛屿MPA中的娱乐体验维度.
- 确定这些体验的需求部分.
- 分析细分,满意度和忠诚度之间的联系.
主要方法:
- 因素分析以确定体验的维度.
- K-意味着对细分需求进行集群.
- 在加拉帕戈斯群岛进行现场问卷调查 (n=407).
主要成果:
- 娱乐体验的四个维度:生态观测,体验式学习,体验式反思,感官体验.
- 三个需求部分:美学家,多体验娱乐家,享乐家.
- 多次体验的休者报告了最高的满意度和忠诚度.
结论:
- 岛屿海洋保护区的游客体验可以分为不同的维度.
- 需求细分揭示了不同的访客偏好和行为.
- 针对多体验娱乐家的细分市场可以提高游客对MPA的满意度和忠诚度.
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