了解消费者对聊天机器人服务故障的反应:来自奥兹魔法师实验的证据
Na Cai1, Jeakang Heo2, Jinzhe Yan3
1Shandong Agriculture and Engineering University, China.
Acta psychologica
|January 10, 2025
概括
人类代理商比聊天机器人更好地减少失败后的消极客户服务评论. 这项研究表明,人类的互动减轻了问题,而聊天机器人则使问题恶化.
科学领域:
- 消费者行为 消费者行为
- 人与计算机的交互
- 服务管理服务管理.
背景情况:
- 在线客户服务互动在聊天机器人和人类代理之间有所不同.
- 每个代理商在服务故障期间减轻消费者负面评价的有效性尚不清楚.
研究的目的:
- 为了调查是否在线客户服务代理,以社会知觉理论为指导,可以影响消费者评估.
- 为了确定人类代理人或聊天机器人在解决服务故障方面是否更有效.
主要方法:
- 在服务故障交互任务中对人类参与者使用了"奥兹魔法师"方法.
- 进行假测试以验证刺激和主要实验以测试假设.
主要成果:
- 人类代理互动显著减轻了因服务故障而产生的负面评价.
- 聊天机器人交互加剧了消费者在服务故障期间的负面评价.
结论:
- 人类代理在缓解服务故障后消费者负面评价方面比聊天机器人更有效.
- 消费者认为人类代理人表现出更高的竞争力,从而导致更好的服务恢复结果.
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