Instagram与现实对比:谁是真正的整形外科医生?
Nikhi P Singh1, Mary M Holohan2, Cameron Harmon2
1From the Division of Plastic Surgery, Department of Surgery, Indiana University, Indianapolis, IN.
Plastic and reconstructive surgery. Global open
|January 13, 2025
概括
在Instagram上,许多自称的整形外科医生缺乏董事会认证或整形外科培训. 这种错误信息会危及患者的安全,并损害合格的整形外科医生的声誉.
科学领域:
- 医疗营销 医学营销
- 外科教育的外科教育
- 医生广告 医生广告
背景情况:
- 由于患者越来越多地在网上寻找医生,Instagram是整形外科医生的关键营销平台.
- 我们对美国的整形外科医生的在线存在进行了审查,以识别错误信息和不诚实的广告.
研究的目的:
- 评估个人在Instagram上作为整形外科医生广告的资格和培训.
- 在平台上识别潜在的错误信息和不诚实的广告实践.
主要方法:
- 在Inflact数据库中搜索了与塑料,美容和整形外科相关的术语.
- 审查的信息包括美国医生账户,医疗培训,美国塑料手术委员会 (ABPS) 认证和职位.
主要成果:
- 1399名医生被确定;1141人在Instagram上被列为"整形外科医生".
- 其中28%的人没有ABPS认证,22%的人没有接受过整形外科培训.
- 大多数医生都参加了美国的医学院,有各种各样的美国住院培训途径.
结论:
- 在Instagram上,很大一部分"整形外科医生"缺乏适当的认证和培训.
- 这对患者安全和整形外科领域的完整性构成风险.
- 专业协会内的宣传对于解决这些问题至关重要.
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