针对受众的道德价值观塑造了错误信息的共享
Suhaib Abdurahman1, Nils K Reimer2, Preni Golazizian3
1Department of Psychology, University of Southern California.
Journal of experimental psychology. General
|January 13, 2025
概括
将错误信息与核心道德价值观对齐,会增加分享,尤其是虚假新闻. 这种由动机驱动的策略助长了网上错误信息的传播和党派分裂.
科学领域:
- 社会心理学 社会心理学
- 计算社会科学 计算社会科学
- 沟通研究 沟通研究
背景情况:
- 错误信息经常在社交媒体平台上传播.
- 了解错误信息共享的心理驱动因素对于开发有效干预至关重要.
- 之前的研究已经探讨了诸如认知偏见和政治意识形态等因素,但道德价值观的作用仍未得到充分探索.
研究的目的:
- 调查是否将错误信息内容与个人的核心道德价值观保持一致,有助于其传播.
- 检查道德价值调整对真假新闻分享意图的影响.
- 分析道德框架和发送者意识形态在推特上传播COVID-19疫苗接种错误信息中的作用.
主要方法:
- 进行了三项行为实验,以评估基于道德一致和分析思维的共享意图.
- 使用自然语言处理 (NLP) 来分析现实世界推特数据的道德框架和政治意识形态.
- 分析了大量的COVID-19疫苗接种错误信息推文数据集,以探索现实世界的传播模式.
主要成果:
- 框架内容与观众的道德价值观保持一致,显著增加了真假头条的分享意图.
- 道德一致促进了错误信息的分享,而不是真实的信息,独立于标题熟悉度和政治意识形态.
- 对推特数据的分析显示,信息道德框架和发送者意识形态之间的对齐促进了错误信息的传播,由动机因素驱动.
结论:
- 针对核心价值观可以有效地影响社交媒体上信息和错误信息的传播.
- 错误信息共享的党派分歧部分可以通过观众的道德价值观和在线内容的道德框架之间的对齐来解释.
- 调查结果强调了动机因素在错误信息传播中的重要性,并提出了减轻策略的途径.
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