塑造可持续的观念:比喻在奥运新闻话语中的作用
1School of Foreign Languages, Central South University, Changsha, Hunan, China.
PloS one
|January 13, 2025
概括
北京冬季奥运会新闻报道中的隐喻有助于解释可持续发展概念. 他们具体化了抽象的想法,促进了公众对社会,经济和生态可持续性的理解.
科学领域:
- 环境科学 环境科学
- 社会学 社会学 社会学
- 沟通研究 沟通研究
背景情况:
- 像奥运会这样的国际体育赛事是传播可持续发展概念的关键平台.
- 北京冬季奥运会的官方新闻报道提供了一个独特的镜头来检查中国的可持续发展方法.
- 隐喻是一种关键的认知工具,影响着公众的认知和价值传播.
研究的目的:
- 为可持续发展构建一个批判性比喻分析框架.
- 分析隐喻如何传达社会,经济和生态的可持续性.
- 了解隐喻在沟通政策,意识形态,价值观和行为中的作用.
主要方法:
- 开发了一个针对可持续发展的批判性比喻分析框架.
- 分析了北京冬季奥运会官方新闻报道中使用的比喻.
- 检查了源域的映射到可持续性的抽象目标域.
主要成果:
- 隐喻有效地将抽象的可持续性概念具体化为公众的理解.
- 社会可持续性隐喻强调公平,多样性和团结.
- 经济可持续性比喻强调资源回收,创新和升级.
- 生态可持续性隐喻侧重于环境保护和人与自然的和.
结论:
- 隐喻对于塑造公众对可持续发展政策和价值观的看法至关重要.
- 隐喻语言反映了社会文化背景,并促进了跨文化理解.
- 隐喻增强了公众对责任的认识和参与可持续发展的努力.
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