关于身体活动的动机因素的Reddit讨论分析:跨部门研究
Michal Shmueli-Scheuer1,2, Yedidya Silverman1,2, Israel Halperin1,2
1Department of Health Promotion, School of Public Health, Faculty of Medical and Health Sciences, Tel Aviv University, Tel Aviv, Israel.
Journal of medical Internet research
|January 13, 2025
概括
社交媒体分析显示,身体外观,身体健康和心理健康是身体活动 (PA) 的关键动机. 习惯形成和目标设定是主要的坚持策略,提供了超越传统调查的见解.
科学领域:
- 行为科学 行为科学
- 数字健康数字健康
- 公共卫生 公共卫生
背景情况:
- 身体活动 (PA) 提供了显著的健康益处,但许多人未能达到推的指导方针.
- 传统的方法,如调查问卷和采访,用于研究PA动机和坚持,容易产生固有的偏见.
- 社交媒体数据提供了一个互补的方法,以更大规模地了解PA行为.
研究的目的:
- 调查参与体育活动 (PA) 的主要动机.
- 识别个人使用的策略来保持对PA的坚持.
- 分析来自大型社交媒体用户群的自我披露数据.
主要方法:
- 利用无监督的集群来识别与PA相关的Reddit评论中的关键话题.
- 员工监督分类以将用户评论分类为已识别的主题.
- 集成的专家注释和验证数据分析准确性.
主要成果:
- 分析了1577个独特的用户评论,确定身体外观 (23.9%),身体健康 (18.9%) 和心理健康 (16.9%) 作为领先的PA动机.
- 关键的坚持策略包括习惯形成 (30%),设定目标 (13.9%) 和从事愉快的活动 (12.1%).
- 其他报告的策略包括社交,媒体使用和活动监控应用程序.
结论:
- 本研究介绍了一种创新的方法,使用语言模型来分析社交媒体数据以找出PA的动机和坚持.
- 这些发现提供了广泛的,自我报告的关于PA参与的观点,补充了传统的研究方法.
- 利用社交媒体为了解现实世界PA行为和动机提供了一个强大的工具.
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