在农村旅游发展中探索居民生态保护的行为决定因素
Xizhou Tian1,2, Yiling Jiang3
1Institute For Chengdu-Chongqing Economic Zone Development, Chongqing Technology and Business University, Chongqing, 400067, China. tianxizhou@ctbu.edu.cn.
Scientific reports
|January 13, 2025
概括
居民 居民 居民
科学领域:
- 环境心理学 环境心理学
- 旅游管理 旅游管理
- 行为经济学是一种行为经济学.
背景情况:
- 可持续的旅游发展依赖于居民的参与.
- 了解行为决定因素对于农村旅游中的生态保护工作至关重要.
- 整合心理模型可以解释保护行为.
研究的目的:
- 探索农村旅游地区居民对生态保护的行为决定因素.
- 检查主观规范,责任归属,风险感知和人力资本对保护行为的影响.
- 测试意图的调解作用和风险感知和人力资本的调节作用.
主要方法:
- 调查问卷调查,有331个有效的答案.
- 使用SPSS和AMOS进行结构方程建模 (SEM).
- 计划行为理论 (TPB) 和规范激活模型 (NAM) 的整合.
主要成果:
- 主观规范和责任赋予积极影响生态保护意图.
- 意图调解主观规范和行为之间的关系.
- 生态环境风险感知和人力资本积极调节关键关系.
- 根据性别和年龄观察到保护行为的显著差异.
结论:
- 主观规范和个人责任是保护意图和行为的关键驱动因素.
- 风险感知和人力资本提高了这些驱动因素的有效性.
- 需要考虑到人口因素的有针对性的政策来促进可持续旅游.
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