领域内和跨领域的补偿:系统审查,整合性框架和未来的研究议程
1School of Management, Jinan University, No.601, Huangpu Avenue West, Guangzhou, Guangdong Province, 510632, China.
本综述探讨了补偿性消费策略,详细介绍了域内和跨域的补偿. 它为研究人员和营销人员提供了关于消费者自我价值恢复策略的见解.
科学领域:
- 消费者行为 消费者行为
- 心理学 心理学 心理学
背景情况:
- 补偿性消费通常是通过动机来研究的.
- 这次审查将重点转移到消费者使用的策略.
研究的目的:
- 引入和定义两个主要的补偿性消费策略:域内和跨域补偿.
- 根据现有文献,为理解这些策略提供一个框架.
主要方法:
- 系统的文献审查遵循SPAR-4-SLR协议.
- 分析了2008年至2023年第一季度间发表的65篇文章.
- 基于ADO模型的框架开发.
主要成果:
- 定义域内补偿为修复特定领域的自我差异.
- 定义跨领域的补偿是通过无关领域恢复全球自我价值.
- 提出了一个理解这些战略的框架.
结论:
- 确定了使用TCCM框架进行补偿性消费策略的关键研究方向.
- 为研究人员,营销人员和广告商在消费者心理学领域提供了宝贵的见解.
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