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Instagram对牙科消费者的影响:分析牙膏标签

Khalifa S Al-Khalifa¹, Rasha AlSheikh², Basmah O Alakloby³

¹Department of Preventive Dental Sciences, College of Dentistry, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia.

Frontiers in oral health

|January 22, 2025

概括

社交媒体,尤其是Instagram,影响了牙膏的选择. 宣传性帖子很常见,但教育内容获得了更多的参与,突出需要更好的口腔健康信息在线.

科学领域:

口腔卫生和公共卫生
数字营销和消费者行为
社交媒体分析

背景情况:

牙刷和牙膏的选择对于口腔卫生和牙管理至关重要.
社交媒体平台显著影响消费者对口腔护理产品的看法和购买决策.
了解像Instagram这样的平台对牙膏选择的影响至关重要.

研究的目的:

在Instagram上分析牙膏相关内容.
为了确定表现最好的牙膏贴的特征.
了解社交媒体对消费者牙膏选择的影响.

主要方法:

从Instagram上相关标签的"前12条帖子"收集数据.
分析的帖子特征:喜欢,追随者,内容类型,海报角色,主题和帐户类型.
确定了海报角色 (牙医,患者,牙科兴趣组) 并使用SPSS分析数据 (p<0.05).

主要成果:

分析了1,054,985条帖子; #牙膏是最常见的, #牙膏天然最少.
促销职位 (61.1%) 超过了教育职位 (38.9%),其中营销作为主要主题.
教育内容获得了更高的参与度 (喜欢/观点,评论);牙医和患者更喜欢教育内容,而团体/公司更喜欢促销内容.

结论:

Instagram显著影响牙膏的选择,其中广告内容占主导地位.
尽管参与度更高,但教育内容的频率低于促销内容.
需要通过更严格的法规和增加牙科专业人员在线参与来改善口腔健康教育.

关键词:

化物化物是什么?有影响力的影响者.在线观看在线观看 Instagram Instagram 社交媒体社交媒体牙膏是一种牙膏.

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