了解Maas在公共卫生活动期间的行为意图
Hang Luo1,2, Shoufeng Ma1,2, Junfang Tian1,2
1Institute of Systems Engineering, College of Management and Economics, Tianjin University, Tianjin, China.
Frontiers in psychology
|January 23, 2025
概括
公共卫生事件对移动作为服务 (MaaS) 的使用产生影响. 政策认知调解用户的意图,模两可的容忍度增加了MaaS的采用,感知到的健康威胁减少了它.
科学领域:
- 运输科学 运输科学
- 公共卫生 公共卫生
- 行为经济学是一种行为经济学.
背景情况:
- 作为服务的移动 (MaaS) 集成了多种交通方式,提供个性化的旅行和提高效率.
- 突发的公共卫生事件可以显著影响公共交通使用和采用新的移动服务.
- 了解用户行为对于Maas的可持续发展至关重要,特别是公共卫生危机后.
研究的目的:
- 调查公共卫生事件对使用MaaS的行为意图的影响.
- 通过采用技术接受和使用统一理论 (UTAUT) 模型,确定影响 MaaS 采用的关键因素.
- 为Maas推广策略和政策制定提供理论和实证支持.
主要方法:
- 进行了北京MaaS计划的案例研究.
- 数据是通过630个问卷收集的.
- 调整了UTAUT模型以评估绩效预期,努力预期,社会影响,模糊性耐受性,感知健康威胁以及政策认知对Maas行为意图的影响.
主要成果:
- 绩效预期,努力预期和社会影响对使用Maas的行为意图产生了积极的影响.
- 政策认知显著调解了这些UTAUT变量与Maas使用意图之间的关系.
- 较高的模糊性容忍与增加的MaaS倾向相关,而感知到的健康威胁减少了采用意图.
结论:
- 政策认知在调解用户接受MaaS方面发挥着关键作用,特别是在公共卫生活动期间.
- 根据用户对模两可的容忍度和解决健康问题的推广策略来定制推广策略对于Maas的采用至关重要.
- 结果为开发有效的MaaS推广策略和可持续城市流动相关政策提供了经验证据.
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