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预测用户参与台湾社交媒体平台的健康错误信息纠正:内容分析和文本挖掘研究
1Department of Educational Psychology and Counseling, National Tsing Hua University, Hsinchu, Taiwan.
Journal of medical Internet research
|January 23, 2025
概括
了解社交媒体上的健康错误信息纠正是关键. 突出意识和事实的帖子显著提高了用户的参与度,分享和反应,改善了公共卫生沟通策略.
科学领域:
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
- 公共卫生 公共卫生
背景情况:
- 社交媒体上的健康错误信息在健康危机期间带来了重大挑战.
- 有效的纠正策略受到信息过载和传播困难的阻碍.
- 社交媒体数据提供了分析用户参与纠正和优化内容的机会.
研究的目的:
- 在三年内分析用户参与趋势,并纠正COVID-19健康错误信息.
- 确定纠正后属性与用户参与 (分享,反应) 之间的关系.
- 调查用户评论如何影响用户对纠正帖子的参与.
主要方法:
- 从事事实检查组织和卫生机构的Facebook页面收集数据 (2020年1月至2022年12月).
- 分析了1424条帖子和67,378条评论,使用基于模糊跟踪理论的框架 (核心与字面表示).
- 分类帖子属性 (风险,意识,价值,数值,权威,事实) 和评论参与 (认知,情感);进行统计分析.
主要成果:
- 强调意识和事实的帖子显著增加了分享,反应和评论.
- 核心表示 (风险,意识,价值) 积极预测股份和反应.
- 基于偏见的评论对分享有负面预测,而以意识为重点的帖子通常会提高参与度.
结论:
- 结果提高了对后属性的理论理解,以及用户参与纠正健康错误信息的参与度.
- 提供基于证据的见解,用于设计更有效的内容来打击错误信息.
- 支持通过优化社交媒体策略加强公共卫生沟通.
关键词:
内容分析 内容分析检查事实 - 检查事实模糊的踪迹理论卫生沟通健康沟通健康错误信息 错误的健康信息大型语言模型.纠正错误信息 纠正错误信息社交媒体 社交媒体文本采矿 文本采矿是什么用户参与度用户参与度更多相关视频
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