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Updated: May 31, 2025

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Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
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什么驱使Z世代在中国避免食物浪费? 一个经验性的调查
Xin Qi1,2,3, Muyuan Li1, Jiayi Chen1
1Management College, Ocean University of China, Qingdao 266100, China.
Foods (Basel, Switzerland)
|January 25, 2025
概括
这一代人,就是Z世代.
科学领域:
- 消费者行为 消费者行为
- 可持续发展 可持续发展 可持续发展
- 环境心理学 环境心理学
背景情况:
- 食物浪费是一个重大的全球性挑战.
- Z世代的消费模式会影响未来的可持续性.
- 了解Z世代的食物浪费防治至关重要.
研究的目的:
- 调查影响Z世代避免食物浪费意图的因素.
- 将计划行为理论 (TPB) 扩展到道德自我认同和稀缺心态.
- 为促进年轻人可持续消费制定有针对性的战略.
主要方法:
- 在线调查,来自Z世代的417个有效答案.
- 用于数据分析的结构方程建模 (SEM).
- 计划行为的扩展理论 (TPB) 框架.
主要成果:
- 主观的规范,态度和感知到的行为控制积极预测食物浪费避免的意图.
- 道德自我认同增强了态度和感知到的行为控制.
- 稀缺心态调节了心理因素和意图之间的关系.
结论:
- 心理因素,特别是道德自我认同,是Z世代避免食物浪费的关键驱动因素.
- 稀缺心态放大了这些驱动因素的有效性.
- 需要个性化策略来有效地让Z世代参与减少食物浪费.
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