对自然灾害的脆弱性和可持续消费:揭开政治和区域差异
Rebecca L Chae1, Rafay Siddiqui1, Yan Xu2
1Marketing Department, Leavey School of Business, Santa Clara University, Santa Clara, CA 95053.
概括
对自然灾害的脆弱性增加促进了西欧,以色列和美国的政治右翼人士的可持续消费意图. 环境问题,而不是经济问题,推动了这一转变,这表明量身定制的气候变化沟通是关键.
科学领域:
- 环境心理学 环境心理学
- 适应气候变化 适应气候变化
- 政治科学 政治科学是指政治学.
背景情况:
- 气候变化需要在所有人口统计数据中增加可持续行为.
- 从历史上看,政治右翼的个人对可持续实践的参与度较低.
- 了解激发不同政治群体可持续行为的因素对于有效的气候行动至关重要.
研究的目的:
- 调查自然灾害脆弱性在政治右翼个人中培养可持续消费意图方面的作用.
- 为了比较灾害脆弱性对不同政治意识形态和地缘政治地区可持续消费意图的影响.
- 为了确定驱动可持续行为转变的潜在动机,以应对感知到的气候变化影响.
主要方法:
- 分析了来自四个地缘政治地区的24个国家的调查数据,检查了自然灾害脆弱性和可持续消费意图之间的关系.
- 对跨政治意识形态 (左派与右派) 和地理区域 (西欧,以色列,美国,中欧/东欧) 的影响进行比较分析.
- 准实验性干预测试本地化自然灾害信息在促进右倾人士可持续消费方面的有效性.
主要成果:
- 对自然灾害的脆弱性增加与西欧,以色列和美国的右翼人士中更高的可持续消费意图有显著的相关性.
- 环境动机,而不是经济或社会趋势,是这种意图增加的主要驱动因素.
- 灾难脆弱性对可持续消费意向的影响在左翼人士中不那么明显,在中东欧则不存在.
- 一项准实验表明,强调当地自然灾害的信息有效地增加了右翼人士的可持续消费意图.
结论:
- 通过自然灾害感知到气候变化的直接影响可以取代既定的政治态度,在右倾个人中促进可持续的行为.
- 地缘政治背景,特别是中欧和东欧的后共产主义经验,影响了政治意识形态和气候变化观念之间的相互作用.
- 强调当地环境影响的量身定制的沟通策略在促进可持续消费方面是有效的,特别是在政治上保守的群体中.
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