Instagram的参与有助于增加住院申请人对整形外科手术的兴趣
Vidhatri Raturi1, Meredith Benson, Elizabeth Cho
1From the Tulane University School of Medicine, New Orleans, LA (Raturi and Irani), the Stritch School of Medicine, Loyola University Chicago, Maywood, IL (Benson and Mulcahey), and the Department of Orthopaedic Surgery and Rehabilitation, Loyola University Medical Center, Maywood, IL (Cho, Rumps, and Mulcahey).
The Journal of the American Academy of Orthopaedic Surgeons
|January 28, 2025
概括
使用Instagram的整形外科住院项目看到申请人数增加,这表明社交媒体参与度和申请量之间存在正相关性. 在Instagram上更高的参与度与更多的应用程序相关,突出了其在节目推广中的价值.
科学领域:
- 医疗教育 医学教育
- 整形外科手术 整形外科手术
- 数字健康数字健康
背景情况:
- 像Instagram这样的社交媒体平台越来越多地被医疗住院计划所利用.
- Instagram参与度对整形外科住院申请量的影响仍未得到充分探索.
研究的目的:
- 为了评估Instagram参与数据对整形外科住院申请号码的影响.
- 根据参与度,识别和排名50个顶级的骨科外科住院计划的Instagram帐户.
主要方法:
- 从美国医学院协会 (AAMC) 住院探索工具 (2020-2023) 收集了Instagram指标 (喜欢,评论,追随者) 和申请人数.
- 利用Popsters进行社交媒体分析,并对Instagram参与度和申请人数据进行相关分析.
- 根据参与度得分,申请人数和2020-2022年的申请增长,排名前50个项目.
主要成果:
- 在210个 (78%) 的整形外科手术项目中,有163个有活跃的Instagram帐户.
- 从2020年到2023年6月,每个帖子的平均喜欢和评论显著增加.
- 在平均参与度和申请人数 (2020-2022) 之间发现了微弱的正相关性,每年相关性强度会增加.
结论:
- 在Instagram上,参与度与骨科外科住院申请量有着积极的相关性.
- 该研究加强了社交媒体,特别是Instagram在向潜在申请人推广居住计划方面的价值.
- 高度参与的Instagram帐户与有影响力的骨科外科住院项目有关,这些项目吸引了更多的申请.
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