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在大学生中开发一个基于Instagram Reel的旁观者干预信息:形成性调查和混合方法试点研究
1College of Communication, DePaul University, Daley Bldg, 14 E Jackson Blvd, Chicago, IL, 60605, United States, 1 (312) 362-8600.
JMIR formative research
|January 28, 2025
概括
这项研究开发了Instagram卷轴消息,以鼓励旁观者干预大学性暴力. 形成性研究揭示了社会规范的差异,为改善旁观者参与提供信息设计.
科学领域:
- 社会心理学 社会心理学
- 公共卫生传播 公共卫生传播
- 数字健康干预措施 数字健康干预措施
背景情况:
- 性暴力是大学校园中普遍存在的问题.
- 旁观者干预是打击性暴力的关键策略.
- 简短的,有针对性的信息可以激励旁观者行为.
研究的目的:
- 开展关于社会规范和旁观者障碍的形成性研究.
- 为了试点和开发Instagram (Meta) 基于卷轴的消息,以对旁观者进行干预.
- 让大学生参与解决性暴力问题.
主要方法:
- 一项形成性调查在195名大学生中确定了同行规范和实际行为.
- 一个混合方法试点测试了12个开发的消息与107名大学生.
- 信息评估包括信誉,感知效果和受众覆盖范围.
主要成果:
- 形成性调查揭示了被认为和实际的同行行为之间的差异,使规范性信息传递成为可能.
- 试点测试显示可接受的消息可信度 (M=3.94) 和感知效果 (M=4.26).
- 量化数据支持信息的可信性和有效性,尽管定性反表明了潜在的改进.
结论:
- 在旁观者干预方面,Instagram reel 消息被理解并被认为是有效的.
- 规范性信息传递和识别的受众覆盖范围表明了潜在的行为变化.
- 为未来的研究,建议进行进一步的消息调整和效果测试.
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