一种叙事说服方法来促进COVID-19相关的政策支持
Emma Cox1, Christopher Calabrese2, Erin Ash2
1Department of Communication, Cornell University, Ithaca, New York, USA.
Journal of health communication
|January 29, 2025
概括
强调个人对预防COVID-19的责任的信息可以通过培养同情心和相似性来增加政策支持. 这一策略在不同的政治意识形态中是有效的,促进对健康的社会决定因素的理解.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 公共卫生信息 公共卫生信息
背景情况:
- 仅仅关注个人的健康行为可以减少政策支持和情感参与.
- COVID-19的结果受到结构性障碍的影响,但政策干预可以改善弱势群体的结果.
- 有效的健康沟通需要促进对社会决定因素的理解和政策支持.
研究的目的:
- 检查个人责任框架对情感反应和COVID-19政策支持的影响.
- 研究如何对健康信息的情感反应影响政策支持.
- 确定政治意识形态是否调节了主角责任和观众反应之间的关系.
主要方法:
- 进行了一项实验,共有435名参与者.
- 参与者接触到特色人物的信息,这些人物在预防COVID-19方面负有不同程度的个人责任.
- 归因理论和叙事说服概念被用来分析情感参与和政策支持.
主要成果:
- 一个高度负责任的主角引起了参与者的更大的同情心和感知的相似性.
- 增加的同情心和感知到的相似性导致对COVID-19政策的支持更高.
- 政治意识形态调节了主角责任对感知相似性的影响,但无论政治倾向如何,都唤起了同情心.
结论:
- 以个人责任为重点,将健康问题作为框架,可以成为增加政策支持的有效策略.
- 共感在将健康信息与政策支持联系起来方面发挥着至关重要的作用,独立于政治意识形态.
- 卫生传播应战略性地使用叙事元素,以提高公众对卫生政策的理解和支持.
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