从患者的角度看医疗远程咨询. 一个人口统计细分的细分
Jorge Arenas-Gaitán1, Patricio E Ramírez-Correa2, Pablo Ledesma-Chaves3
1Departamento de Administración de Empresas y Marketing, Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, 41018, Seville, Spain. jarenas@us.es.
概括
这项研究探讨了西班牙患者采用医疗远程咨询的情况,确定了六个不同的患者群体. 它提供了量身定制的策略,以改善技术接受和医疗保健整合.
科学领域:
- 医疗信息学 医疗信息学
- 数字健康采用数字健康采用
- 以患者为中心的技术研究研究
背景情况:
- 医疗远程咨询是医疗保健系统的一个固定装置.
- 了解患者对远程咨询的采用对于有效的整合至关重要.
- 现有的研究主要集中在医疗保健专业人员的观点上.
研究的目的:
- 调查患者对采用远程咨询的看法.
- 根据其技术接受流程来识别不同的患者细分.
- 制定量身定制的战略,在不同患者群体中加强远程咨询的使用.
主要方法:
- 使用了技术接受和使用统一理论 (UTAUT) 模型.
- 将新的Pathmox细分技术应用于大量患者样本.
- 分析了在西班牙使用远程咨询的1500名患者的数据 (2022年5月至11月).
主要成果:
- 关于采用远程咨询的六个独特的患者群体.
- 在这些细分市场中揭示了差异化的技术接受流程.
- 证明了患者使用数字健康工具体验的异质性.
结论:
- 患者对远程咨询的采用是复杂的,并且针对特定的细分市场.
- 为了优化远程咨询的普及,需要定制战略.
- 这种以患者为中心的方法为医疗保健提供者和决策者提供了宝贵的见解.
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