长期参与戒烟运动:一种混合方法随机试验
Robert Schwartz1,2, Tracey Borland1, Maaz Shahid1
1Dalla Lana School of Public Health, University of Toronto, Toronto, Ontario, Canada.
PloS one
|January 30, 2025
概括
长期参与 (LTE) 干预措施有效地激励成年吸烟者尝试戒烟. 这种在社交营销中嵌入的方法显著提高了竞选意识和戒烟尝试率.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 卫生沟通健康沟通
背景情况:
- 一个社会营销活动利用长期参与 (LTE) 干预来激励加拿大成年商业烟草使用者 (35-64岁) 戒烟.
- 该研究旨在评估LTE在该活动中的有效性和吸引力.
研究的目的:
- 检查社会营销活动中长期参与干预措施的有效性.
- 评估LTE在激励戒烟尝试方面的吸引力和影响.
主要方法:
- 3,199名加拿大成年吸烟者 (35-64岁) 通过社交媒体被招募并随机分为干预和对照组.
- 干预小组在两年内每月接受参与活动,调查,反机会,激励和知识交流.
- 两组都完成了为期六个月的两年一次的调查.
主要成果:
- 干预参与者对电子邮件的参与度很高,活动意识和社交媒体互动显著增加.
- 与对照组相比,LTE组的参与者表现出更高的戒烟行动率和实际戒烟尝试率.
- 参与者报告说,他们的动力,支持和归属感增加了.
结论:
- 有意义的长期参与,当被整合到社交营销中时,显示出促进成年人戒烟行为的承诺.
- 积极,整体和同情的长期参与可以放大社交营销活动对戒烟的效果.
- 该干预措施促进了实时学习,以持续改进活动.
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