基于人口的电子商务中的地理推系统.
Mohamed Shili1, Osama Sohaib2,3
1Innov'COM Laboratory, National Engineering School of Carthage, University of Carthage, Carthage, Tunisia.
PeerJ. Computer science
|February 3, 2025
概括
这项研究引入了一个新的地理推系统,通过使用人口和人口数据来改进电子商务产品建议. 这增强了个性化,并通过根据特定地点和客户需求量身定制建议来提高业务收入.
科学领域:
- 电子商务技术 电子商务技术
- 数据科学是数据科学.
- 地理信息系统 (GIS) 是指地理信息系统.
背景情况:
- 电子商务依赖于有效的产品推来增强用户体验和推动销售.
- 现有的推系统往往缺乏地理和人口背景,限制了个性化.
- 技术进步需要更复杂的,位置感知推引擎.
研究的目的:
- 开发和评估一个新的地理推系统.
- 整合人口统计数据 (人口密度,年龄,收入) 和地理信息,以制定精确的建议.
- 提高电子商务产品建议对特定地区的相关性和有效性.
主要方法:
- 使用来自国家统计局 (突尼斯,INS) 的人口统计数据.
- 开发了一个系统,将地理因素与人口数据 (例如人口规模,密度) 整合在一起.
- 纳入了考虑人口强度的数学模型,以提升区域建议.
主要成果:
- 证明了对特定地理位置的产品推相关性的改善.
- 通过考虑区域行为和需求,展示了增强的个性化.
- 通过对上下文有意识的建议,增加客户满意度和业务收入的潜在潜力.
结论:
- 地理和人口统计数据的整合大大提高了推系统的性能.
- 拟议的系统为电子商务个性化提供了更具背景意识的方法.
- 根据特定位置的数据定制推,可以提高业务成果和客户参与度.
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