结肠直肠癌 种族平等 后体积,内容和暴露:使用Twitter数据的观察性研究
Chau Tong1,2, Drew Margolin3, Jeff Niederdeppe3,4
1School of Journalism, University of Missouri, Columbia, MO, United States.
Journal of medical Internet research
|February 3, 2025
概括
关于结肠直肠癌 (CRC) 种族健康平等的社交媒体帖子有限,但专家和经纪人账户有效地接触到服务不足的受众. 公共卫生工作应鼓励更多可操作的内容共享,以减少癌症差异.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
背景情况:
- 结直肠癌 (CRC) 结果中的种族不平等是一个重大的公共卫生问题.
- 社交媒体平台为传播健康公平信息提供了潜力,但它们在CRC种族平等中的作用未得到充分研究.
研究的目的:
- 分析CRC中关于种族健康平等的推特的数量,内容和覆盖范围,这些推特来自Twitter上已识别的传播者账户 (现在是X).
- 了解专家和经纪人账户在共享CRC种族公平信息中的影响.
主要方法:
- 在2019-2021年期间,在Twitter上发布了798个CRC股权传播者账户.
- 分析了1134条关于CRC种族平等内容的推文,按帐户类型 (专家/非专家) 分类.
- 通过追随者覆盖范围评估的曝光率以及经纪人账户在信息传播中的作用.
主要成果:
- 只有5.8%的CRC推特来自传播者提到了少数群体.
- 大多数推文都集中在结果差异上 (57%),对症状 (1%) 或查 (14%) 有限的可操作内容.
- 专家账户更活跃;经纪人账户显示出暴露追随者到股票内容的最高能力.
结论:
- 专家和经纪人账户对于在社交媒体上传播CRC种族公平信息至关重要.
- 经纪人账户对于接触到未接触到的受众至关重要,尽管以股票为中心的内容数量很少.
- 公共卫生从业人员应该促进可操作的内容,并扩大其影响力,以减少癌症差异.
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