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更糟糕的天气扩大了社交媒体活动
Kelton Minor1, Esteban Moro2, Nick Obradovich3,4,5
1Data Science Institute, Columbia University.
Psychological science
|February 4, 2025
概括
恶劣的天气,包括极端温度和降雨,显著增加了社交媒体的使用. 这些环境因素在塑造在线社交活动方面发挥着关键的,被忽视的作用.
科学领域:
- 数字社会学 数字社会学
- 环境心理学环境心理学
- 计算社会科学 计算社会科学
背景情况:
- 在线社交媒体是人类福利不可或缺的组成部分,但对其使用的外部影响未得到充分研究.
- 了解塑造数字社会互动的因素在越来越多的在线世界中至关重要.
研究的目的:
- 调查环境条件对社交媒体使用模式的影响.
- 为了确定极端天气是否会影响在线社交活动的速度.
主要方法:
- 分析了来自Facebook和Twitter (现在是X) 在美国的超过35亿条帖子.
- 利用两个大规模的自然实验,将2009年至2016年的天气数据与社交媒体活动相关联.
主要成果:
- 极端温度和降水量增加独立地放大了社交媒体活动.
- 复杂的极端天气导致在线参与度大幅增加.
- 特定条件 (例如,温度低于-5°C,降雨量为1.5-2厘米) 在新年前夜的社交媒体激增水平增加了三倍.
结论:
- 环境条件是数字社会互动的重要,被低估的驱动因素.
- 天气模式明显影响个人如何以及何时与社交媒体平台互动.
- 在研究在线行为时,未来的研究应该考虑环境背景.
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