在COVID-19大流行期间在Twitter上发布公共卫生信息:观察性研究
Ashwin Rao1, Nazanin Sabri2, Siyi Guo1
1Information Sciences Institute, University of Southern California, Marina del Rey, CA, United States.
Journal of medical Internet research
|February 5, 2025
概括
在COVID-19期间,公共卫生专家在社交媒体上使用了积极的语言,而伪专家则使用了消极的语言. 战略性地使用道德情感语言可以减少两极分化,并在卫生危机期间建立公众信任.
科学领域:
- 公共卫生传播 公共卫生传播
- 社交媒体分析 社交媒体分析
- 卫生危机管理 卫生危机管理
背景情况:
- 在卫生危机期间,社交媒体是公共卫生专家 (PHE) 的关键平台.
- 伪专家还利用社交媒体传播相反的观点,使公共卫生信息复杂化.
- 在COVID-19流行病紧急阶段的沟通策略,包括情感和道德语言,需要进一步探索.
研究的目的:
- 在COVID-19流行病的紧急阶段分析PHEs和伪专家的沟通策略.
- 检查他们在社交媒体信息中使用情感和道德语言的情况.
- 了解与政治精英的互动以及公众与PHEs的接触.
主要方法:
- 通过观察,研究了来自医学专家和伪专家的超过539,000条推特帖子 (2020年1月至2021年1月).
- 在原始帖子和回复中分析情感和道德语言.
- 评估消息传递策略及其对公众反应的影响.
主要成果:
- PHEs专注于掩护,医疗保健,教育和疫苗,使用积极的情感语言.
- 伪专家讨论了治疗方法和封锁,使用负面情绪和党派语言.
- 负面语言增加了参与度,而PHE的积极语言促进了公众的积极反应.
结论:
- 了解社交媒体沟通动态对于完善健康危机战略至关重要.
- 战略性地使用道德情感语言对于减少两极分化和培养信任至关重要.
- PHEs的沟通风格影响了公共话语和党派对齐.
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