谷歌趋势数据在社会科学中的 (滥用) - 一个系统的审查,批评和建议
Johanna Hölzl1, Florian Keusch1, Christoph Sajons1
1University of Mannheim, Germany.
Social science research
|February 5, 2025
概括
谷歌趋势数据为社会科学研究提供了实际的好处,但也带来了有效性挑战. 大多数研究都未能解决内部有效性,可靠性和通用性问题,阻碍了准确的发现.
科学领域:
- 社会科学 社会科学 社会科学
- 数字人文学科 数字人文学科
- 计算社会科学 计算社会科学
背景情况:
- 研究人员越来越多地使用来自谷歌趋势的聚合搜索数据.
- 这种数据源提供了实用优势,但对内部有效性,可靠性和通用性提出了重大挑战.
研究的目的:
- 系统地审查和评估谷歌趋势数据在社会科学研究中的应用.
- 检查研究人员如何解决与谷歌趋势数据相关的固有挑战.
主要方法:
- 通过使用谷歌趋势数据对360项研究进行了系统的文献审查.
- 分析研究以确定趋势,并评估对数据有效性,可靠性和可概括性的考虑.
主要成果:
- 大多数审查的研究未能充分测试其谷歌趋势措施的内部有效性.
- 大多数研究都没有考虑不同样本的数据可靠性,也没有讨论研究结果的概括性.
- 在解决谷歌趋势数据中固有的方法挑战方面存在重大差距.
结论:
- 目前使用谷歌趋势数据的研究实践往往忽视了关键的有效性检查.
- 提供了实用建议,以指导研究人员正确利用谷歌趋势数据.
- 解决这些问题对于提高采用搜索趋势数据的社会科学研究的严谨性和可靠性至关重要.
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