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发布环境风险:通过数字和非数字信息传递跨信息模式进行通信
Megan L P Norman1, Jiaqi Agnes Bao1, Triwik Kurniasari1
1Bellisario College of Communications, Penn State University, Pennsylvania, USA.
通过数字数据和数据可视化,社交媒体风险沟通更有效. 与纯文本或非数字格式相比,数字细节和图形增强了风险感知和分享意图.
科学领域:
- 环境健康通讯 环境健康通讯
- 风险感知研究 风险感知研究
- 社交媒体研究 社交媒体研究
背景情况:
- 通过社交媒体进行有效的风险沟通对于公共卫生和环境问题至关重要.
- 了解信息设计如何影响公众的感知和参与对于风险沟通者来说至关重要.
研究的目的:
- 调查消息模式 (仅文本,文本与照片,文本与数据可视化) 和风险表示 (数字与非数字) 如何影响风险感知,消息信息性和在社交媒体上分享意图.
- 通过各种环境风险领域来研究这些影响:喘,热浪和媒介传播疾病.
主要方法:
- 一项涉及737名美国成年人的实验,暴露于各种社交媒体风险信息格式.
- 分析消息特征 (模式,数值与非数值风险细节) 如何影响风险感知,感知信息性和分享意图.
- 评估参与者计算能力和风险主题的缓解效应.
主要成果:
- 与纯文本消息相比,带有数据可视化 (图表,表格) 的消息显著提高了风险感知,信息性和分享意图.
- 数字风险信息导致比非数字摘要更大的感知风险,信息性和分享意图.
- 数字信息对分享意图和感知信息性的影响,在具有高计算能力的人群中更为明显.
结论:
- 包含数字细节和数据可视化的社交媒体风险信息在吸引公众方面更有效.
- 沟通者应该考虑使用数据呈现和数字数据来改善社交媒体平台上的风险沟通.
- 数字风险信息的有效性可能会受到受众的计算水平的影响.
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