在Instagram上探索自我介绍,真实性和榜样功能的一种混合方法:来自德国女性影响者的观点
Daniel Zimmermann1, Colleen Schneider1, Kai Kaspar1
1Department of Psychology, University of Cologne, Cologne, Germany.
Frontiers in psychology
|February 6, 2025
概括
美容,时尚和健身影响者 (BFFI) 的目标是自我实现和商业成功. 虽然他们认为他们的在线人格是真实的,但他们承认有改进的地方,受追随者的期望和平台压力的影响.
科学领域:
- 社会媒体研究 社交媒体研究
- 心理学 心理学 心理学
- 营销 营销 营销 营销 营销
背景情况:
- 美容,时尚和健身 (BFFI) 的社交媒体影响者是关键的论领袖.
- 人们担心,由于精心策划的自我介绍,它们可能会对追随者的福祉产生负面影响.
- 之前的研究忽视了影响者自己对其角色和内容的看法.
研究的目的:
- 调查BFFI的自我感知目标,自我介绍策略和角色模范功能.
- 探索影响者在线行为所面临的挑战和动机.
- 了解微观和宏观影响者之间的认知差异.
主要方法:
- 德国对26位女性BFFI (微观和宏观影响者) 进行了调查.
- 数据收集涉及人口统计信息,开放式问题,评级尺度和社会可取性评估.
- 使用相互关联矩阵和ANOVA分析了定量数据; 进行了定性数据的内容分析.
主要成果:
- 影响者主要追求自我实现和商业目标.
- 大多数人认为他们的自我表现是真实的和积极的,但仍需要内容和表现的增强.
- 诸如对负面反的恐惧和不安全感等因素可能导致自我表现和图像编辑不那么真实;社会可取性与编辑频率有负相关性.
结论:
- 影响者扮演着用户和生产者的双重角色,面临个人目标和外部期望之间的潜在冲突.
- 这些发现突出了影响者面临的行为挑战,并对媒体使用理论产生了影响.
- 影响者的类型 (微观与宏观) 影响其角色的感知重要性.
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