购买后的行为意图在医学美学中:形象,感知价值和满意度的作用
Chen-Chung Ma1, Tzu-Chi Ou2, Chun-Mei Tsai3
1Department of Healthcare Administration, I-Shou University, Kaohsiung, Taiwan.
Frontiers in public health
|February 6, 2025
概括
医疗美学形象对感知价值,满意度和未来行为产生积极影响. 提高品牌形象和消费者认知对于医疗美学企业至关重要.
科学领域:
- 医学美学 医学美学
- 消费者行为 消费者行为
- 营销 营销 营销 营销 营销
背景情况:
- 医疗美学是一个不断增长的行业,其中形象至关重要.
- 了解消费者看法是企业成功的关键.
研究的目的:
- 研究医疗美学形象,感知价值,客户满意度和购买后意图之间的关系.
- 为医疗美学从业者提供见解,以改善服务和品牌.
主要方法:
- 从2017年对医疗美学消费者的调查中收集的数据.
- 用于数据分析的结构方程建模 (SEM).
主要成果:
- 医疗美学形象与感知价值,满意度和购买后的意图有积极的相关性.
- 感知价值和满意度也与购买后的意图有关.
结论:
- 医疗美学从业者应该专注于提高消费者的形象和感知价值,以提高消费者的满意度和忠诚度.
- 对消费者感知的客观评估可以指导机构加强其品牌形象.
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