公共卫生沟通方法 建立共同基础
Wen-Ying Sylvia Chou1, Irina A Iles1, Anna Gaysynsky1
1All authors are with the Behavior Research Program, National Cancer Institute, Rockville, MD. Anna Gaysynsky is also with ICF Next, Rockville, MD.
有效的健康沟通需要找到共同点,以减少社会两极分化. 像共同价值观和对话这样的战略可以弥合分歧,并建立对科学的信任.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社会科学 社会科学 社会科学
背景情况:
- 越来越多的社会两极分化和不断变化的信息环境对有效的健康沟通构成了挑战.
- 建立共同点对于公共卫生倡议至关重要.
- 两极分化阻碍了对健康主题的共同理解和对科学的信任.
研究的目的:
- 评估健康沟通方法,以评估它们在团结人们和缓解两极分化方面的潜力.
- 确定利用或培养改善健康话语的共同点的策略.
- 警可能加剧社会分裂的沟通策略.
主要方法:
- 审查和综合现有的健康传播策略.
- 基于其使用或建立共同基础的潜力来对方法进行分类.
- 分析沟通策略对两极分化和对科学信任的影响.
主要成果:
- 利用共同的价值观,身份,目标和社会规范的方法可以培养共同的基础.
- 对话,以信任为中心的沟通,以及使科学家变得人性化,可以积极培养共同点.
- 这些共同基础战略提高了对健康主题的理解,并提高了对基于证据的信息的信任.
结论:
- 优先考虑建立共同基础的健康沟通策略对于公共卫生至关重要.
- 促进团结和共享理解的方法可以抵消社会两极分化.
- 应该避免某些沟通策略,如恐惧呼吁或污名化语言,因为它们有可能增加两极分化.
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