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医学的新面孔 (书)
Staci Defibaugh1, Suzanne M Gut1, Elizabeth E Weems1
1Old Dominion University.
Communication & medicine
|February 7, 2025
概括
医疗服务提供者使用Facebook等社交媒体平台在疫情期间分享COVID-19信息和建议. 他们通过幽默和间接语言来软化建议的传递,使其更容易被公众接受.
科学领域:
- 医学沟通 医学沟通
- 公共卫生 公共卫生
- 社交媒体分析
背景情况:
- 医疗服务提供者 (MP) 在COVID-19前利用社交媒体平台进行专业互动和患者教育.
- 随着COVID-19大流行,社交网络服务 (SNSs) 上的准确和可疑信息的存在变得更加明显.
- 议员们继续使用SNS传播有关COVID-19传染病的信息和更新.
研究的目的:
- 探索医疗服务提供者如何在COVID-19流行病的最初几个月在Facebook上进行教育和咨询.
- 分析医疗提供者在Facebook上构建COVID-19建议时使用的演讲策略.
主要方法:
- 来自三个医生页面 (2020年1月1日至7月15日) 的572条关于COVID-19的Facebook帖子的集合.
- 对79个选定的职位进行话语分析,重点关注咨询构建策略.
- 识别策略,如轻松的语气,轻浮,间接的建议,代词转移和框架装置.
主要成果:
- 医疗服务提供者使用策略来软化Facebook上的咨询服务.
- 技巧包括结合幽默和使用间接语言通过代词转移和框架.
- 这些策略很可能旨在使专业建议在Facebook的公共/专业环境中更容易被接受.
结论:
- 医疗服务提供者在社交媒体上调整他们的沟通策略,以应对Facebook等平台的双重公共和专业性质.
- 软化建议的交付可能会提高其在广大受众的接待和可口性.
- 研究结果为当前的医疗服务提供者提供了洞察力,并为有效的社交媒体沟通培训提供了贡献.
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