从传统到进步:在大麻合法化后,分析泰国在youtube上的形象
Ibtesam Mazahir1,2, Smith Boonchutima3, Safeena Yaseen4
1Department of Social Sciences, Mohammad Ali Jinnah University, Karachi, Pakistan.
PloS one
|February 7, 2025
概括
泰国 泰国 泰国 泰国
科学领域:
- 社会科学 社会科学 社会科学
- 媒体研究 媒体研究
- 文化研究 文化研究
背景情况:
- 泰国在2022年6月将娱乐大麻合法化.
- 这一政策变化对国家形象和数字代表性产生了重大影响.
研究的目的:
- 为了分析YouTube对泰国大麻合法化后的描绘.
- 了解泰国数字形象和公众观念的演变.
主要方法:
- 对2022年3月至9月期间57个YouTube视频的内容分析.
- 检查主题,叙述和影响者塑造话语.
主要成果:
- 泰国的YouTube描述在合法化后主要是有利的.
- 关键主题包括大麻的社会融合,治疗效益,经济潜力和情感层面.
- 泰国居民和官员对旅游,庆祝和政策的叙述产生了积极的影响.
结论:
- 重大政策变化会深刻影响一个国家的国际声誉.
- 泰国被描绘为文化遗产和现代性的独特融合,大麻合法化推动了这一点.
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