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基于人格的探索狂犬病暴露后预防寻求行为及其对沟通战略规划的影响:来自泰国的证据

Jitjayang Yamabhai¹, Patoo Cusripituck¹, Teerawan Mingbualuang¹

¹Research Institute for Languages and Cultures of Asia, Mahidol University, Thailand.

One health (Amsterdam, Netherlands)

|February 11, 2025

概括

了解狂犬病暴露后预防 (PEP) 寻求行为是预防死亡的关键. 这项研究确定了三个角色:正面,中立和负面,以定制沟通策略以增加PEP采用率.

科学领域:

公共卫生公共卫生
动物传播疾病动物传播疾病
行为科学行为科学

背景情况:

狂犬病是一种致命的动物性疾病,每年造成超过59,000人死亡,可通过暴露后预防 (PEP) 预防.
了解个人对PEP的行为对于有效的公共卫生干预至关重要.

研究的目的:

根据PEP寻求行为的行为来识别和描述人格.
制定有针对性的沟通策略,以加强PEP的采用.

主要方法:

在泰国Chonburi省进行了38人参与的定性研究.
分类为三个组:接受了PEP,没有接受PEP,从未被咬过.
利用同理心地图和客户旅程地图来理解人们的感知.

主要成果:

确定了三个不同的角色:积极 (支持疫苗),中立 (沉思,依赖伤害) 和消极 (不关心).
使用的沟通道:人际 (44.74%),数字 (42.11%) 和传统 (10.52%).

结论:

针对特定人群定制沟通策略对于有效预防狂犬病至关重要.
解决"负面趋势" - - 人们缺乏关注 - - 对于改善PEP吸收至关重要.

关键词:

信息传播信息传播信息传播欧洲共同体欧洲共同体欧洲共同体一个个个个个个个个个个个个个个个个个.暴露后预防暴露后预防狂犬病是一种狂犬病.

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